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Green marketing as a positive driver toward business sustainability

Green marketing as a positive driver toward business sustainability

"This book examines the various facets of green marketing and the opportunities and challenges it presents to marketers and society"--

Bibliographic Details
Other Authors: Naidoo, Vannie, 1972-, Verma, Rahul, 1989-
Format: eBook
Language:English
Published: Hershey, PA IGI Global, Business Science Reference, [2020]
Series:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:
Green marketing > Case studies.
Green marketing.
EBSCO eBooks
Case studies.
Electronic books.
Online Access:EBSCOhost
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