Strategic marketing for social enterprises in developing nations
"This book provides insights into the marketing of social enterprises from a developing state perspective as these communities are usually the ones afflicted with massive social challenges not as prevalent in developed states. It also contains practical guides to the marketing of social enterpr...
| Other Authors: | , |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
Business Science Reference, an imprint of IGI Global,
[2019]
|
| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| Summary: | "This book provides insights into the marketing of social enterprises from a developing state perspective as these communities are usually the ones afflicted with massive social challenges not as prevalent in developed states. It also contains practical guides to the marketing of social enterprises to ultimately provide social improvement"-- |
|---|---|
| Item Description: | "Premier Reference Source" |
| Physical Description: | 1 online resource |
| ISBN: | 9781522578604 1522578609 9781522578611 1522578617 |