Strategic marketing for social enterprises in developing nations

"This book provides insights into the marketing of social enterprises from a developing state perspective as these communities are usually the ones afflicted with massive social challenges not as prevalent in developed states. It also contains practical guides to the marketing of social enterpr...

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Bibliographic Details
Other Authors: Chiweshe, Nigel, 1983-, Ellis, Debbie, 1967-
Format: eBook
Language:English
Published: Hershey, PA Business Science Reference, an imprint of IGI Global, [2019]
Subjects:
Online Access:EBSCOhost
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245 0 0 |a Strategic marketing for social enterprises in developing nations  |c Nigel Chiweshe and Debbie Ellis, editors. 
264 1 |a Hershey, PA  |b Business Science Reference, an imprint of IGI Global,  |c [2019] 
300 |a 1 online resource 
520 |a "This book provides insights into the marketing of social enterprises from a developing state perspective as these communities are usually the ones afflicted with massive social challenges not as prevalent in developed states. It also contains practical guides to the marketing of social enterprises to ultimately provide social improvement"--  |c Provided by publisher. 
588 |a Description based on online resource; title from digital title page (viewed on July 23, 2019). 
500 |a "Premier Reference Source" 
651 7 |a Developing countries.  |2 fast  |0 (OCoLC)fst01242969  |9 901664 
653 0 |a Social marketing  |z Developing countries. 
653 0 |a Social entrepreneurship  |z Developing countries. 
653 7 |a Social entrepreneurship.  |2 fast  |0 (OCoLC)fst01739007 
653 7 |a Social marketing.  |2 fast  |0 (OCoLC)fst01122635 
655 0 |a EBSCO eBooks  |9 905790 
655 4 |a Electronic books.  |9 899821 
700 1 |a Chiweshe, Nigel,  |d 1983-  |9 913227 
700 1 |a Ellis, Debbie,  |d 1967-  |9 913228 
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