Strategic marketing for social enterprises in developing nations

Strategic marketing for social enterprises in developing nations

"This book provides insights into the marketing of social enterprises from a developing state perspective as these communities are usually the ones afflicted with massive social challenges not as prevalent in developed states. It also contains practical guides to the marketing of social enterpr...

Полное описание

Библиографическая информация
Другие авторы:	Chiweshe, Nigel, 1983-, Ellis, Debbie, 1967-
Формат:	Электронная книга
Язык:	English
Публикация:	Hershey, PA Business Science Reference, an imprint of IGI Global, [2019]
Предметы:	Developing countries. Social marketing > Developing countries. Social entrepreneurship > Developing countries. Social entrepreneurship. Social marketing. EBSCO eBooks Electronic books.
Online-ссылка:	EBSCOhost Перейти в каталог НБ ТГУ

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