Strategies and tools for managing connected consumers

Strategies and tools for managing connected consumers

"This book explores the social impact and influence of social media on online businesses"--

Bibliographic Details
Other Authors: Ho, Ree C., 1986-
Format: eBook
Language:English
Published: Hershey, PA Business Science Reference, [2020]
Series:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:
Electronic commerce.
Social media > Economic aspects.
Customer relations.
EBSCO eBooks
Electronic books.
Online Access:EBSCOhost
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Description
Summary:"This book explores the social impact and influence of social media on online businesses"--
Item Description:"Premier reference source"
Physical Description:1 online resource.
ISBN:9781522596998
1522596992

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