Kaufmann, H. R., & Loureiro, S. M. C. (2020). Exploring the power of electronic word-of-mouth in the services industry. Business Science Reference, an imprint of IGI Global.
Chicago Style (17th ed.) CitationKaufmann, Hans Ruediger, and Sandra Maria Correia Loureiro. Exploring the Power of Electronic Word-of-mouth in the Services Industry. Hershey, PA: Business Science Reference, an imprint of IGI Global, 2020.
MLA (8th ed.) CitationKaufmann, Hans Ruediger, and Sandra Maria Correia Loureiro. Exploring the Power of Electronic Word-of-mouth in the Services Industry. Business Science Reference, an imprint of IGI Global, 2020.
Warning: These citations may not always be 100% accurate.