Exploring the power of electronic word-of-mouth in the services industry

Exploring the power of electronic word-of-mouth in the services industry

"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--

Библиографическая информация
Другие авторы:	Kaufmann, Hans Ruediger, 1958-, Loureiro, Sandra Maria Correia, 1967-
Формат:	Электронная книга
Язык:	English
Публикация:	Hershey, PA Business Science Reference, an imprint of IGI Global [2020]
Предметы:	Word-of-mouth advertising. Internet advertising. Internet marketing. Service industries > Marketing. EBSCO eBooks Electronic books.
Online-ссылка:	EBSCOhost Перейти в каталог НБ ТГУ

Описание
Итог:	"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--
Объем:	1 online resource.
Библиография:	Includes bibliographical references and index.
ISBN:	9781522585770 152258577X 9781522585787 1522585788