Exploring the power of electronic word-of-mouth in the services industry
"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--
| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
Business Science Reference, an imprint of IGI Global
[2020]
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| LEADER | 04316cam a2200565Ki 4500 | ||
|---|---|---|---|
| 001 | koha001014182 | ||
| 003 | OCoLC | ||
| 005 | 20250222070026.0 | ||
| 006 | m d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 190805s2020 pau o 000 0 eng d | ||
| 035 | |a koha001014182 | ||
| 040 | |a N$T |b eng |e rda |e pn |c N$T |d YDXIT |d IGIGL | ||
| 019 | |a 1111720463 | ||
| 020 | |a 9781522585770 |q electronic book | ||
| 020 | |a 152258577X |q electronic book | ||
| 020 | |a 9781522585787 |q electronic book | ||
| 020 | |a 1522585788 |q electronic book | ||
| 020 | |z 9781522585756 | ||
| 020 | |z 1522585753 | ||
| 020 | |z 9781522585763 | ||
| 020 | |z 1522585761 | ||
| 024 | 7 | |a 10.4018/978-1-5225-8575-6 |2 doi | |
| 050 | 4 | |a HF5827.95 |b .E97 2020 | |
| 082 | 0 | 4 | |a 658.8/72 |2 23 |
| 049 | |a MAIN | ||
| 245 | 0 | 0 | |a Exploring the power of electronic word-of-mouth in the services industry |c Sandra Maria Correia Loureiro, Hans Ruediger Kaufmann, editors. |
| 264 | 1 | |a Hershey, PA |b Business Science Reference, an imprint of IGI Global |c [2020] | |
| 300 | |a 1 online resource. | ||
| 520 | |a "This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"-- |c Provided by publisher. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on August 14, 2019). | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Fundamentals of electronic word of mouth -- Chapter 2. Be or not be online engaged: exploring the flow from stimuli to e-WOM on online retail consumers -- Chapter 3. Sentiment analysis techniques, tools, applications, and challenge -- Chapter 4. Storytelling as an approach to voice complaints and ewom on social media/Facebook -- Chapter 5. Understanding e-WOM evolution in social media with network analysis -- Chapter 6. Unraveling e-WOM patterns using text mining and sentiment analysis -- Chapter 7. Using sentiment analysis for evaluating e-WOM: a data mining approach for marketing decision making -- Chapter 8. When consumers' complaints fall into public domain: negative e-WOM on social media -- Chapter 9. E-WOM analysis methods -- Chapter 10. Going crazy for reviewing: the drivers spreading e-WOM -- Chapter 11. Electronic word-of-mouth in the service industry: an empirical analysis on sharing economy services -- Chapter 12. Are online reviews helpful for consumers?: big data evidence from services industry -- Chapter 13. The role of the electronic word-of-mouth in the hotel industry -- Chapter 14. Analyzing the impact of e-WOM text on overall hotel performances: a text analytics approach -- Chapter 15. An empirical study on the importance of electronic word of mouth in the concierge industry: the case of Cyprus -- Chapter 16. Communication tools in the customer's journey: application to the tourism sector -- Chapter 17. The role of WOM in affecting the intention to purchase online: a comparison among traditional vs. electronic WOM in the tourism industry -- Chapter 18. Business case of the affiliate marketing business model -- Chapter 19. Communicating natural calamity: the sentiment analysis of post rigopiano's accident -- Chapter 20. How consumers respond to editorial communication strategies: is content marketing replacing publicity?. | |
| 653 | 0 | |a Word-of-mouth advertising. | |
| 653 | 0 | |a Internet advertising. | |
| 653 | 0 | |a Internet marketing. | |
| 653 | 0 | |a Service industries |x Marketing. | |
| 653 | 7 | |a Internet advertising. |2 fast |0 (OCoLC)fst00977220 | |
| 653 | 7 | |a Internet marketing. |2 fast |0 (OCoLC)fst00977272 | |
| 653 | 7 | |a Service industries |x Marketing. |2 fast |0 (OCoLC)fst01113447 | |
| 653 | 7 | |a Word-of-mouth advertising. |2 fast |0 (OCoLC)fst01180179 | |
| 655 | 0 | |a EBSCO eBooks |9 905790 | |
| 655 | 4 | |a Electronic books. |9 899821 | |
| 700 | 1 | |a Kaufmann, Hans Ruediger, |d 1958- |9 913256 | |
| 700 | 1 | |a Loureiro, Sandra Maria Correia, |d 1967- |9 913257 | |
| 856 | 4 | 0 | |3 EBSCOhost |u https://www.lib.tsu.ru/limit/2023/EBSCO/2216954.pdf |
| 856 | |y Перейти в каталог НБ ТГУ |u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1014182 | ||
| 910 | |a EBSCO eBooks | ||
| 999 | |c 1014182 |d 1014182 | ||
| 039 | |||