Digital marketing strategies for tourism, hospitality, and airline industries

""This book examines the influence digital marketing on the consumer relationship in the fields of tourism, hospitality. and airline industries"--Provided by publisher"--

Библиографическая информация
Другие авторы: Santos, Jose Duarte, 1966-, Silva, Oscar Lima, 1970-
Формат: Электронная книга
Язык:English
Публикация: Hershey, PA IGI Global, [2020]
Серии:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Предметы:
Online-ссылка:EBSCOhost
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Описание
Итог:""This book examines the influence digital marketing on the consumer relationship in the fields of tourism, hospitality. and airline industries"--Provided by publisher"--
Объем:1 online resource.
Библиография:Includes bibliographical references and index.
ISBN:1522597859
9781522597858