Digital marketing strategies for tourism, hospitality, and airline industries
""This book examines the influence digital marketing on the consumer relationship in the fields of tourism, hospitality. and airline industries"--Provided by publisher"--
| Other Authors: | , |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
IGI Global,
[2020]
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| LEADER | 03166cam a2200493Ki 4500 | ||
|---|---|---|---|
| 001 | koha001014189 | ||
| 003 | OCoLC | ||
| 005 | 20250222070026.0 | ||
| 006 | m d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 190813s2020 pau fob 001 0 eng d | ||
| 035 | |a koha001014189 | ||
| 040 | |a IGIGL |b eng |e rda |c IGIGL |d OCLCO |d N$T |d YDXIT | ||
| 020 | |a 1522597859 | ||
| 020 | |a 9781522597858 |q electronic book | ||
| 020 | |z 9781522597834 |q hardcover | ||
| 020 | |z 9781522597841 |q paperback | ||
| 024 | 7 | |a 10.4018/978-1-5225-9783-4 |2 doi | |
| 050 | 4 | |a HF5415.1265 |b .D5386 2020 | |
| 082 | 0 | 4 | |a 658.8/72 |2 23 |
| 049 | |a MAIN | ||
| 245 | 0 | 0 | |a Digital marketing strategies for tourism, hospitality, and airline industries |c José Duarte Santos, Óscar Lima Silva [editors]. |
| 264 | 1 | |a Hershey, PA |b IGI Global, |c [2020] | |
| 300 | |a 1 online resource. | ||
| 490 | 1 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. The digital tourism business: a systematic review of essential digital marketing strategies and trends -- Chapter 2. Traveler decision making in online vs. offline buying behavior: a contrasting perspective -- Chapter 3. The role of digital marketing and online relationship quality in social tourism: a tourism for all case study -- Chapter 4. Digital marketing strategies for accessible tourism -- Chapter 5. Photographic image, credibility, and consumption of tourism in the digital era -- Chapter 6. Mobile technology acceptance among Turkish travelers -- Chapter 7. Cloud computing in tourism -- Chapter 8. Management and implications of daily deal promotions in the hospitality industry: toward their holistic understanding -- Chapter 9. Analysis of the vision and mission statements in the websites: a research on five-star hotels in Istanbul, Ankara, and Izmir -- Chapter 10. Building the friendly airline brand: hospitable cabin crew for digital marketing activities. | |
| 520 | 3 | |a ""This book examines the influence digital marketing on the consumer relationship in the fields of tourism, hospitality. and airline industries"--Provided by publisher"-- |c Provided by publisher. | |
| 588 | |a Description based on online resource; title from digital title page (viewed on August 27, 2019). | ||
| 653 | 0 | |a Telemarketing. | |
| 653 | 0 | |a Tourism |x Technological innovations. | |
| 653 | 0 | |a Hospitality industry |x Technological innovations. | |
| 653 | 0 | |a Airlines |x Technological innovations. | |
| 655 | 0 | |a EBSCO eBooks |9 905790 | |
| 655 | 4 | |a Electronic books. |9 899821 | |
| 700 | 1 | |a Santos, Jose Duarte, |d 1966- |9 913264 | |
| 700 | 1 | |a Silva, Oscar Lima, |d 1970- |9 913265 | |
| 710 | 2 | |a IGI Global, |e publisher. |9 899844 | |
| 830 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |9 912848 | |
| 856 | 4 | 0 | |3 EBSCOhost |u https://www.lib.tsu.ru/limit/2023/EBSCO/2227879.pdf |
| 856 | |y Перейти в каталог НБ ТГУ |u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1014189 | ||
| 910 | |a EBSCO eBooks | ||
| 999 | |c 1014189 |d 1014189 | ||
| 039 | |||