Digital marketing strategies for tourism, hospitality, and airline industries
""This book examines the influence digital marketing on the consumer relationship in the fields of tourism, hospitality. and airline industries"--Provided by publisher"--
| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
IGI Global,
[2020]
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
Table of Contents:
- Chapter 1. The digital tourism business: a systematic review of essential digital marketing strategies and trends
- Chapter 2. Traveler decision making in online vs. offline buying behavior: a contrasting perspective
- Chapter 3. The role of digital marketing and online relationship quality in social tourism: a tourism for all case study
- Chapter 4. Digital marketing strategies for accessible tourism
- Chapter 5. Photographic image, credibility, and consumption of tourism in the digital era
- Chapter 6. Mobile technology acceptance among Turkish travelers
- Chapter 7. Cloud computing in tourism
- Chapter 8. Management and implications of daily deal promotions in the hospitality industry: toward their holistic understanding
- Chapter 9. Analysis of the vision and mission statements in the websites: a research on five-star hotels in Istanbul, Ankara, and Izmir
- Chapter 10. Building the friendly airline brand: hospitable cabin crew for digital marketing activities.