Improving marketing strategies for private label products
""This book examines marketing strategies to make private label products more successful"--Provided by publisher"--
| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
IGI Global, Business Science Reference,
[2020]
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| Summary: | ""This book examines marketing strategies to make private label products more successful"--Provided by publisher"-- |
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| Physical Description: | 1 online resource (xxiii, 383 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781799802600 1799802604 1799802590 9781799802594 |