Improving marketing strategies for private label products
""This book examines marketing strategies to make private label products more successful"--Provided by publisher"--
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
IGI Global, Business Science Reference,
[2020]
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| LEADER | 04046cam a2200517 i 4500 | ||
|---|---|---|---|
| 001 | koha001014203 | ||
| 003 | OCoLC | ||
| 005 | 20250222070026.0 | ||
| 006 | m d | ||
| 007 | cr ||||||||||| | ||
| 008 | 190607s2020 pau o 000 0 eng | ||
| 010 | |a 2021693467 | ||
| 035 | |a koha001014203 | ||
| 040 | |a DLC |b eng |e rda |e pn |c DLC |d YDXIT |d OCLCF |d N$T |d YDX |d IGIGL | ||
| 020 | |a 9781799802600 |q ebook | ||
| 020 | |a 1799802604 | ||
| 020 | |z 9781799802570 |q (hardcover) | ||
| 020 | |z 9781799802587 |q (paperback) | ||
| 020 | |a 1799802590 |q electronic book | ||
| 020 | |a 9781799802594 |q (electronic bk.) | ||
| 024 | 7 | |a 10.4018/978-1-7998-0257-0 |2 doi | |
| 050 | 0 | 0 | |a HD69.B7 |
| 082 | 0 | 0 | |a 658.8/02 |2 23 |
| 049 | |a MAIN | ||
| 100 | 1 | |a Arslan, Yusuf, |9 913288 | |
| 245 | 1 | 0 | |a Improving marketing strategies for private label products |c Yusuf Arslan, Sakarya University, Turkey. |
| 264 | 1 | |a Hershey, PA |b IGI Global, Business Science Reference, |c [2020] | |
| 300 | |a 1 online resource (xxiii, 383 pages) | ||
| 490 | 1 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 520 | |a ""This book examines marketing strategies to make private label products more successful"--Provided by publisher"-- |c Provided by publisher. | ||
| 588 | |a Description based on print version record and CIP data provided by publisher; resource not viewed. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Section 1. Marketing strategies to create successful private label products. Chapter 1. The evolution of private label products in Turkey: what to do next? ; Chapter 2. Improving marketing strategies for private labels of Malvazija Istarska wines ; Chapter 3. Building powerful private label brands in creating effective communication processes: Turkish ironman as case study in scope of linear communication approach ; Chapter 4. Comparing private label brand equity dimensions of the same store: their relationships, similarities, and differences ; Chapter 5. Evaluating the success of the economic and premium private labels in retailers positioned at the opposite ends of the price-quality axis ; Chapter 6. Marketing strategies with private labels during economic recession ; Chapter 7. Handling private label customer complaints to improve customer satisfaction: qualitative evidence from Turkish retailers -- Section 2. Marketing strategies to create positive perceptions of private label products. Chapter 8. Package communication: an investigation on the premiumness of private label product packages in Turkey ; Chapter 9. The effects of private label brand strategies on consumer perception ; Chapter 10. Examination of the relationship between perceived risk for private label products and consumers' personality traits -- Section 3. Marketing strategies to increase private label preferences. Chapter 11. Customer segmentation and factors affecting willingness to order private label brands: an e-grocery shopper's perspective ; Chapter 12. The impact of private label brand personality perception on consumers' buying intentions ; Chapter 13. The effect of consumers' individual factors and perceptions on private label purchase behavior ; Chapter 14. The relationship between sales promotion activities, private label attitudes, and purchase intention. | |
| 653 | 0 | |a House brands |x Marketing. | |
| 653 | 0 | |a Marketing |x Planning. | |
| 653 | 0 | |a Strategic planning. | |
| 653 | 7 | |a Marketing |x Planning. |2 fast |0 (OCoLC)fst01010240 | |
| 653 | 7 | |a Strategic planning. |2 fast |0 (OCoLC)fst01134371 | |
| 655 | 0 | |a EBSCO eBooks |9 905790 | |
| 655 | 4 | |a Electronic books. |9 899821 | |
| 830 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |9 912848 | |
| 856 | 4 | 0 | |3 EBSCOhost |u https://www.lib.tsu.ru/limit/2023/EBSCO/2239353.pdf |
| 856 | |y Перейти в каталог НБ ТГУ |u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1014203 | ||
| 910 | |a EBSCO eBooks | ||
| 999 | |c 1014203 |d 1014203 | ||
| 039 | |||