The Consumer Culture Theory of Brands
Brands are components of consumer discourse. Marketers create them as devices to sell their products or services. However, once brands are marketed, they belong to consumers, because the latter confer relevance or recognition upon them. Brand viability depends upon significance to consumers and thei...
| Главный автор: | |
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| Формат: | Электронная книга |
| Язык: | English |
| Публикация: |
Newcastle-upon-Tyne
Cambridge Scholars Publisher,
2019.
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| Предметы: | |
| Online-ссылка: | EBSCOhost Перейти в каталог НБ ТГУ |
| LEADER | 02114cam a2200397Mu 4500 | ||
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| 001 | koha001014214 | ||
| 003 | OCoLC | ||
| 005 | 20250222070027.0 | ||
| 006 | m d | ||
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| 008 | 191005s2019 xx o 000 0 eng d | ||
| 035 | |a koha001014214 | ||
| 040 | |a EBLCP |b eng |e pn |c EBLCP |d TEU |d OCLCO |d OCLCQ |d OCLCF |d OCLCQ |d DKU |d N$T | ||
| 020 | |a 1527538745 | ||
| 020 | |a 9781527538740 |q (electronic bk.) | ||
| 050 | 4 | |a HF5415.32 |b .P46 2019eb | |
| 082 | 0 | 4 | |a 658.8 |2 23 |
| 049 | |a MAIN | ||
| 100 | 1 | |a Pennington, Robert. |9 913307 | |
| 245 | 1 | 4 | |a The Consumer Culture Theory of Brands |
| 260 | |a Newcastle-upon-Tyne |b Cambridge Scholars Publisher, |c 2019. |9 901980 | ||
| 300 | |a 1 online resource (179 pages) | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a Brands are components of consumer discourse. Marketers create them as devices to sell their products or services. However, once brands are marketed, they belong to consumers, because the latter confer relevance or recognition upon them. Brand viability depends upon significance to consumers and their brand use. This book explains what brands mean to consumers, and how they use brands for their own purpose of conveying that meaning to others. It illuminates not only how consumers use brands to communicate, but also how advertising has become an integral component of the cultural communication s. | ||
| 505 | 0 | |a Overview -- Cultural use of objects as signs -- Economics and brands -- Consumer view of brands -- Brands as consumer signifiers -- Brands as language -- Implications. | |
| 653 | 0 | |a Brand loyalty. | |
| 653 | 0 | |a Consumption (Economics) | |
| 653 | 7 | |a Brand loyalty. |2 fast |0 (OCoLC)fst00837881 | |
| 653 | 7 | |a Consumption (Economics) |2 fast |0 (OCoLC)fst00876455 | |
| 655 | 0 | |a EBSCO eBooks |9 905790 | |
| 655 | 4 | |a Electronic books. |9 899821 | |
| 856 | 4 | 0 | |3 EBSCOhost |u https://www.lib.tsu.ru/limit/2023/EBSCO/2241370.pdf |
| 856 | |y Перейти в каталог НБ ТГУ |u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1014214 | ||
| 910 | |a EBSCO eBooks | ||
| 999 | |c 1014214 |d 1014214 | ||
| 039 | |||