Visualizing taste how business changed the look of what you eat
Explores transformations in what Americans conceived as a "natural color" of food between the 1870s and 1970s. It analyzes the role of business in creating the modern world of the senses by focusing on the origins and development of the use of visual appeals, particularly color, as a key d...
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| Format: | eBook |
| Language: | English |
| Published: |
Cambridge, Massachusetts
Harvard University Press,
2019.
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| Series: | Harvard studies in business history ;
53. |
| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |