Visualizing taste how business changed the look of what you eat
Explores transformations in what Americans conceived as a "natural color" of food between the 1870s and 1970s. It analyzes the role of business in creating the modern world of the senses by focusing on the origins and development of the use of visual appeals, particularly color, as a key d...
| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Cambridge, Massachusetts
Harvard University Press,
2019.
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| Series: | Harvard studies in business history ;
53. |
| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
Table of Contents:
- Capitalism of the senses
- Food and modern visual culture
- The color of dye
- From natural dyes to cake mixes
- Making oranges orange
- Fake food
- The visuality of freshness
- Reimagining the natural
- Eye appeal is buy appeal.