Handbook of research on retailing techniques for optimal consumer engagement and experiences
"This book examines the application of present-day customer relationship management within the retail industry. It also explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships"--Provided by publisher.
| Другие авторы: | , |
|---|---|
| Формат: | Электронная книга |
| Язык: | English |
| Публикация: |
Hershey, PA
IGA Global, Business Science Reference,
[2020]
|
| Серии: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
|
| Предметы: | |
| Online-ссылка: | EBSCOhost Перейти в каталог НБ ТГУ |
| LEADER | 02482cam a2200529 i 4500 | ||
|---|---|---|---|
| 001 | koha001014239 | ||
| 003 | OCoLC | ||
| 005 | 20250222070028.0 | ||
| 006 | m d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 190729s2020 paua ob 001 0 eng | ||
| 010 | |a 2019029911 | ||
| 035 | |a koha001014239 | ||
| 040 | |a DLC |b eng |e rda |c DLC |d OCLCF |d OCLCO |d N$T |d YDX | ||
| 020 | |a 9781799814139 |q electronic book | ||
| 020 | |a 1799814130 |q electronic book | ||
| 020 | |a 9781799814146 |q electronic book | ||
| 020 | |a 1799814149 |q electronic book | ||
| 020 | |z 9781799814122 |q hardcover | ||
| 042 | |a pcc | ||
| 050 | 0 | 4 | |a HF5429 |b .H28334 2020 |
| 082 | 0 | 0 | |a 658.8/34 |2 23 |
| 049 | |a MAIN | ||
| 245 | 0 | 0 | |a Handbook of research on retailing techniques for optimal consumer engagement and experiences |c [edited by] Fabio Musso, Elena Druica. |
| 246 | 3 | 0 | |a Retailing techniques for optimal consumer engagement and experiences |
| 264 | 1 | |a Hershey, PA |b IGA Global, Business Science Reference, |c [2020] | |
| 300 | |a 1 online resource (xxiv, 571 pages). | ||
| 490 | 1 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "This book examines the application of present-day customer relationship management within the retail industry. It also explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships"--Provided by publisher. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on October 29, 2019). | ||
| 653 | 0 | |a Retail trade |x Customer services. | |
| 653 | 0 | |a Customer relations. | |
| 653 | 0 | |a Consumer behavior. | |
| 653 | 7 | |a Consumer behavior. |2 fast |0 (OCoLC)fst00876238 | |
| 653 | 7 | |a Customer relations. |2 fast |0 (OCoLC)fst00885533 | |
| 653 | 7 | |a Retail trade |x Customer services. |2 fast |0 (OCoLC)fst01096080 | |
| 655 | 0 | |a EBSCO eBooks |9 905790 | |
| 655 | 4 | |a Electronic books. |9 899821 | |
| 700 | 1 | |a Musso, Fabio, |d 1960- |9 913353 | |
| 700 | 1 | |a Druica, Elena, |d 1971- |9 913354 | |
| 830 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |9 912848 | |
| 856 | 4 | 0 | |3 EBSCOhost |u https://www.lib.tsu.ru/limit/2023/EBSCO/2257540.pdf |
| 856 | |y Перейти в каталог НБ ТГУ |u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1014239 | ||
| 910 | |a EBSCO eBooks | ||
| 999 | |c 1014239 |d 1014239 | ||
| 039 | |||