Handbook of research on innovations in Technology and Marketing for the Connected Consumer
Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers' access to co...
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| Format: | eBook |
| Language: | English |
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Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global,
[2020]
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| Summary: | Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers' access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insi. |
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| Physical Description: | 1 online resource (31 PDFs (532 pages)) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781799801603 1799801608 9781799801337 1799801330 |