Multilevel approach to competitiveness in the global tourism industry
"This book examines the issues, challenges, opportunities, and trends in the global tourism industry"--
| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey PA
Business Science Reference, IGI Global,
[2020]
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| Series: | Advances in hospitality, tourism, and the services industry book series.
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
Table of Contents:
- Chapter 1. Introduction to the multilevel approach to competitiveness in the global tourism industry
- Chapter 2. Competitiveness of the hotel industry: a knowledge management approach
- Chapter 3. What are the challenges of cyber-physical models in the tourism business?
- Chapter 4. La barranca del Rio Santiago as tourist and eco-touristic attraction for the brand Guadalajara Guadalajara: focused on national tourism
- Chapter 5. Critical and inhibiting success factors in interorganizational networks: a case study
- Chapter 6. Tourist shopping and omnichanneling
- Chapter 7. Psychological wellbeing as a creative resource for businesses in the tourism industry: a multidisciplinary view
- Chapter 8. Post, ergo sum: social media and brand competitiveness in tourism the case of Molisn't
- Chapter 9. Tourism in a salt pan: does creativity matter?
- Chapter 10. Entrepreneurship and innovation in tourism e-businesses: their relationships with their audiences
- Chapter 11. Heritage as a source of competitive advantage: lessons from Madeira
- Chapter 12. Knowledge and technology transfer in tourism SMEs
- Chapter 13. What do we know about destination branding?
- Chapter 14. Achieving a competitive management in micro and small independent hotels
- Chapter 15. Agrotourism as an opportunity to enhance the development and competitiveness of rural areas
- Chapter 16. How can marketing intelligence support tourism companies to increase their competitiveness?
- Chapter 17. Applicability of circular economy in the hospitality industry: consumers' perception
- Chapter 18. Tourism policies and the investment dynamics of micro-level firms: the way forward to regional tourism development? the case of Portugal.