Demand Articulation of Emerging Technologies Investigating the Longitudinal Dynamics of Innovation.
In today's high-tech environment, we have to conceptualize a sophisticated translation skill that converts a vague set of wants into well-defined products. To do so, we must come to the concept of ""demand articulation."" Marketing scholars have summarized that this concept...
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| Format: | eBook |
| Language: | English |
| Published: |
Newcastle-upon-Tyne
Cambridge Scholars Publisher,
2019.
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| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| LEADER | 01844cam a2200361Mi 4500 | ||
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| 003 | OCoLC | ||
| 005 | 20250222070028.0 | ||
| 006 | m d | ||
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| 008 | 191102s2019 xx o 000 0 eng d | ||
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| 040 | |a EBLCP |b eng |e pn |c EBLCP |d OCLCQ |d N$T | ||
| 020 | |a 1527541657 | ||
| 020 | |a 9781527541658 |q (electronic bk.) | ||
| 050 | 4 | |a HD62.37 | |
| 082 | 0 | 4 | |a 658.8 |2 23 |
| 049 | |a MAIN | ||
| 100 | 1 | |a Kodama, Fumio. |9 913394 | |
| 245 | 1 | 0 | |a Demand Articulation of Emerging Technologies |b Investigating the Longitudinal Dynamics of Innovation. |
| 260 | |a Newcastle-upon-Tyne |b Cambridge Scholars Publisher, |c 2019. |9 901980 | ||
| 300 | |a 1 online resource (179 pages) | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a In today's high-tech environment, we have to conceptualize a sophisticated translation skill that converts a vague set of wants into well-defined products. To do so, we must come to the concept of ""demand articulation."" Marketing scholars have summarized that this concept is an important competency of market-driving firms. Most firms are more comfortable in a world of pre-articulated demand, wherein customers know exactly what they want, but the firm's challenge is to unearth that information. In order to better understand this idea, the book is organized into five categories, providing vario. | ||
| 653 | 0 | |a Technological innovations |x Marketing. | |
| 653 | 0 | |a New products |x Marketing. | |
| 655 | 0 | |a EBSCO eBooks |9 905790 | |
| 655 | 4 | |a Electronic books. |9 899821 | |
| 856 | 4 | 0 | |3 EBSCOhost |u https://www.lib.tsu.ru/limit/2023/EBSCO/2275592.pdf |
| 856 | |y Перейти в каталог НБ ТГУ |u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1014264 | ||
| 910 | |a EBSCO eBooks | ||
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