Demand Articulation of Emerging Technologies Investigating the Longitudinal Dynamics of Innovation.

Demand Articulation of Emerging Technologies Investigating the Longitudinal Dynamics of Innovation.

In today's high-tech environment, we have to conceptualize a sophisticated translation skill that converts a vague set of wants into well-defined products. To do so, we must come to the concept of ""demand articulation."" Marketing scholars have summarized that this concept...

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Главный автор:	Kodama, Fumio
Формат:	Электронная книга
Язык:	English
Публикация:	Newcastle-upon-Tyne Cambridge Scholars Publisher, 2019.
Предметы:	Technological innovations > Marketing. New products > Marketing. EBSCO eBooks Electronic books.
Online-ссылка:	EBSCOhost Перейти в каталог НБ ТГУ

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