Demand Articulation of Emerging Technologies Investigating the Longitudinal Dynamics of Innovation.
In today's high-tech environment, we have to conceptualize a sophisticated translation skill that converts a vague set of wants into well-defined products. To do so, we must come to the concept of ""demand articulation."" Marketing scholars have summarized that this concept...
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| Формат: | Электронная книга |
| Язык: | English |
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Newcastle-upon-Tyne
Cambridge Scholars Publisher,
2019.
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| Online-ссылка: | EBSCOhost Перейти в каталог НБ ТГУ |