Handbook of research on decision-making techniques in financial marketing
"This book integrates financial and marketing functions together to make sense of environment and business-related challenges. It also explores using multi criteria decision making methods for financial challenges while marketing theories are used as theoretical bases"--
| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
Business Science Reference, an imprint of IGI Global
[2020]
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| LEADER | 04764cam a2200517 i 4500 | ||
|---|---|---|---|
| 001 | koha001014276 | ||
| 003 | OCoLC | ||
| 005 | 20250222070029.0 | ||
| 006 | m d | | | ||
| 007 | cr ||||||||||| | ||
| 008 | 190925s2020 pau ob 001 0 eng | ||
| 010 | |a 2019042041 | ||
| 035 | |a koha001014276 | ||
| 040 | |a DLC |b eng |e rda |c DLC |d OCLCO |d OCLCF |d YDX |d IGIGL |d N$T | ||
| 019 | |a 1127429755 | ||
| 020 | |a 1799825604 |q electronic book | ||
| 020 | |a 9781799825609 |q (electronic bk.) | ||
| 020 | |z 9781799825593 |q hardcover | ||
| 020 | |z 1799825590 | ||
| 024 | 7 | |a 10.4018/978-1-7998-2559-3 |2 doi | |
| 042 | |a pcc | ||
| 050 | 4 | |a HG173 |b .H3424 2020 | |
| 082 | 0 | 0 | |a 332.1068/8 |2 23 |
| 049 | |a MAIN | ||
| 245 | 0 | 0 | |a Handbook of research on decision-making techniques in financial marketing |c Hasan Dinçer and Serhat Yüksel, editors. |
| 264 | 1 | |a Hershey, PA |b Business Science Reference, an imprint of IGI Global |c [2020] | |
| 300 | |a 1 online resource | ||
| 490 | 1 | |a Advances in marketing, customer relationship management, and e-services (AMCREMES) book series | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "This book integrates financial and marketing functions together to make sense of environment and business-related challenges. It also explores using multi criteria decision making methods for financial challenges while marketing theories are used as theoretical bases"-- |c Provided by publisher. | ||
| 505 | 0 | |a Chapter 1: Measuring Financial Literacy of the Housewife to Generate Marketing Strategies -- Chapter 2: Financial Marketing-Based Role of Exchange Rate to Increase Foreign Trade in Turkey -- Chapter 3: The Effects of Exchange Rate on Export Performance in Tanzania -- Chapter 4: Competitiveness of International Business -- Chapter 5: Evaluating the Importance of Behavioral Finance in the Financial Marketing Area -- Chapter 6: Examining the Effects of Strategies, Competition Intelligence, and Risk Culture on Business Performance in International Enterprises -- Chapter 7: Innovative Call Center Applications Focused on Financial Marketing in the Turkish Banking Sector -- Chapter 8: The Importance of Ethics and Corporate Social Responsibility in Financial Markets -- Chapter 9: Globalization Phenomenon and Cruising of Multinational Companies Under Global Market Conditions -- Chapter 10: The Relationship Between Foreign Direct Investment and Financial Development in OECD Countries -- Chapter 11: Understanding the Investment Behavior of Individual Investors -- Chapter 12: Acquisition of Financial Literacy as a Life Skill -- Chapter 13: Determining the Importance of Domestic Firms on Stock Market Performance in Terms of Financial Marketing -- Chapter 14: Evaluation of Customer Expectations-Based New Product and Service Development Process -- Chapter 15: Role of Agility in the Banking Sector in Competitive Globalization Era -- Chapter 16: The Importance of PESTEL Analysis for Environmental Scanning Process -- Chapter 17: The Relationship Between Economic Growth and Innovation -- Chapter 18: The Role of Central Bank in Competitive Environment -- Chapter 19: Analysis of the Effects of Macroeconomic Factors on Entrepreneurship -- Chapter 20: PESTEL Analysis-Based Evaluation of Marketing Strategies in the European Banking Sector -- Chapter 21: Testing the Validity of Taylor's Rule on Developing Countries for Effective Financial Marketing -- Chapter 22: The Concentration From the Competition Perspective in the Turkish Banking Sector -- Chapter 23: The Impact of US Monetary Growth on Bitcoin Trading Volume in the Current Economic Uncertainty -- Chapter 24: The Relationship Between Commodity Prices and Selected Macroeconomic Variables in Turkey -- Chapter 25: From the Working Order of Akhi-Tradesmen Organization to Economic Geography | |
| 588 | |a Description based on online resource; title from digital title page (viewed on November 26, 2019). | ||
| 653 | 0 | |a Financial institutions |x Marketing. | |
| 653 | 0 | |a Financial services industry |x Marketing. | |
| 653 | 7 | |a Financial institutions |x Marketing. |2 fast |0 (OCoLC)fst00924680 | |
| 653 | 7 | |a Financial services industry |x Marketing. |2 fast |0 (OCoLC)fst00924765 | |
| 655 | 0 | |a EBSCO eBooks |9 905790 | |
| 655 | 4 | |a Electronic books. |9 899821 | |
| 700 | 1 | |a Dinçer, Hasan, |d 1982- |9 903793 | |
| 700 | 1 | |a Yuksel, Serhat, |d 1983- |9 903792 | |
| 830 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |9 912848 | |
| 856 | 4 | 0 | |3 EBSCOhost |u https://www.lib.tsu.ru/limit/2023/EBSCO/2291129.pdf |
| 856 | |y Перейти в каталог НБ ТГУ |u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1014276 | ||
| 910 | |a EBSCO eBooks | ||
| 999 | |c 1014276 |d 1014276 | ||
| 039 | |||