Impacts of online advertising on business performance
"This book examines online advertising activities and their connection to business performance in online environments. It also explores online communication channels including website presentation, social media, advertising platforms, and e-mailing"--
| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
Business Science Reference, an imprint of IGI Global,
[2020]
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| Summary: | "This book examines online advertising activities and their connection to business performance in online environments. It also explores online communication channels including website presentation, social media, advertising platforms, and e-mailing"-- |
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| Physical Description: | 1 online resource |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1799816206 9781799816218 1799816214 9781799816201 |