Impacts of online advertising on business performance
"This book examines online advertising activities and their connection to business performance in online environments. It also explores online communication channels including website presentation, social media, advertising platforms, and e-mailing"--
| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
Business Science Reference, an imprint of IGI Global,
[2020]
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
Table of Contents:
- Chapter 1. What do Facebook users feel about facebook advertising?: using an experience sampling method (ESM) to explore their digital advertising experiences
- Chapter 2. Employer branding in the digital era
- Chapter 3. A relationship marketing strategy in brand communication: influencer marketing strategy
- Chapter 4. Customer engagement strategies of China's e-commerce industry and their impact on China's economy transition
- Chapter 5. Online purchase and advertising in Latin America: a consumer comparison among Mexico and Colombia
- Chapter 6. Optimization models in google ads campaigns
- Chapter 7. Reaching your customers using facebook and google dynamic ads
- Chapter 8. The (in)effectiveness of in-stream video ads: comparison of Facebook and YouTube.