Managing social media practices in the digital economy
""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"--
| Other Authors: | , |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
Business Science Reference (an imprint of IGI Global),
[2020]
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| Series: | Advances in marketing, customer relationship managemnt, and e-services (AMCRMES) book series
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| LEADER | 02667cam a2200565 i 4500 | ||
|---|---|---|---|
| 001 | koha001014283 | ||
| 003 | OCoLC | ||
| 005 | 20250222070029.0 | ||
| 006 | m d | ||
| 007 | cr ||||||||||| | ||
| 008 | 191021s2020 pauab ob 001 0 eng | ||
| 010 | |a 2019037754 | ||
| 035 | |a koha001014283 | ||
| 040 | |a DLC |b eng |e rda |c DLC |d OCLCO |d YDX |d N$T |d OCLCF |d OCLCQ |d OCL |d OCLCO | ||
| 020 | |a 1799821870 |q electronic book | ||
| 020 | |a 9781799821878 |q (electronic bk.) | ||
| 020 | |z 9781799821854 |q hardcover | ||
| 020 | |z 9781799821861 |q paperback | ||
| 042 | |a pcc | ||
| 050 | 0 | 4 | |a HC79.I55 |b M364 2020 |
| 082 | 0 | 0 | |a 302.23/1 |2 23 |
| 049 | |a MAIN | ||
| 245 | 0 | 0 | |a Managing social media practices in the digital economy |c Shirin Alavi, Vandana Ahuja (editors). |
| 264 | 1 | |a Hershey, PA |b Business Science Reference (an imprint of IGI Global), |c [2020] | |
| 300 | |a 1 online resource (xxvi, 312 pages). | ||
| 490 | 0 | |a Advances in marketing, customer relationship managemnt, and e-services (AMCRMES) book series | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a ""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"-- |c Provided by publisher. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on December 20, 2019). | ||
| 653 | 0 | |a Information technology |x Economic aspects. | |
| 653 | 0 | |a Marketing |x Technological innovations. | |
| 653 | 0 | |a Social media |x Economic aspects. | |
| 653 | 0 | |a Social media and society. | |
| 653 | 6 | |a Technologie de l'information |x Aspect économique. | |
| 653 | 6 | |a Marketing |x Innovations. | |
| 653 | 6 | |a Médias sociaux |x Aspect économique. | |
| 653 | 6 | |a Médias sociaux et société. | |
| 653 | 7 | |a Social media and society. |2 fast |0 (OCoLC)fst02023083 | |
| 653 | 7 | |a Information technology |x Economic aspects. |2 fast |0 (OCoLC)fst00973097 | |
| 653 | 7 | |a Marketing |x Technological innovations. |2 fast |0 (OCoLC)fst01010260 | |
| 653 | 7 | |a Social media |x Economic aspects. |2 fast |0 (OCoLC)fst01767769 | |
| 655 | 0 | |a EBSCO eBooks |9 905790 | |
| 655 | 4 | |a Electronic books. |9 899821 | |
| 700 | 1 | |a Alavi, Shirin, |d 1980- |9 913421 | |
| 700 | 1 | |a Ahuja, Vandana, |9 912761 | |
| 856 | 4 | 0 | |3 EBSCOhost |u https://www.lib.tsu.ru/limit/2023/EBSCO/2316535.pdf |
| 856 | |y Перейти в каталог НБ ТГУ |u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1014283 | ||
| 910 | |a EBSCO eBooks | ||
| 999 | |c 1014283 |d 1014283 | ||
| 039 | |||