The Roots and Uses of Marketing Knowledge a Critical Inquiry into the Theory and Practice of Marketing
Marketing theory is often developed in isolation not collaboration; theoretical perspectives sometimes are ignorant of the diversity of marketing practice. In "The roots and uses of marketing knowledge: a critical inquiry into the theory and practice of marketing", the author engages with...
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| Format: | eBook |
| Language: | English |
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Berlin ; Boston
De Gruyter,
[2020]
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| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |