The Roots and Uses of Marketing Knowledge a Critical Inquiry into the Theory and Practice of Marketing

The Roots and Uses of Marketing Knowledge a Critical Inquiry into the Theory and Practice of Marketing

Marketing theory is often developed in isolation not collaboration; theoretical perspectives sometimes are ignorant of the diversity of marketing practice. In "The roots and uses of marketing knowledge: a critical inquiry into the theory and practice of marketing", the author engages with...

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Библиографическая информация
Главный автор:	Smith, Terry
Формат:	Электронная книга
Язык:	English
Публикация:	Berlin ; Boston De Gruyter, [2020]
Предметы:	Marketing. BUSINESS & ECONOMICS > Marketing > Research. EBSCO eBooks Electronic books.
Online-ссылка:	EBSCOhost Перейти в каталог НБ ТГУ

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