Emotional, sensory, and social dimensions of consumer buying behavior

Emotional, sensory, and social dimensions of consumer buying behavior

"This book explores the importance of the emotional side of shopping and discusses shopper behavior influences in a highly competitive, changing, and challenging retail industry"--

Библиографическая информация
Другие авторы:	Soares, Ana Maria, 1968-, Elmashhara, Maher Georges, 1984-
Формат:	Электронная книга
Язык:	English
Публикация:	Hershey, PA IGI Global, Business Science Reference, [2020]
Серии:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Предметы:	Consumer behavior. Retail trade. EBSCO eBooks Electronic books.
Online-ссылка:	EBSCOhost Перейти в каталог НБ ТГУ

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