APA (7th ed.) Citation

Hernández-Santaolalla, V., & Barrientos Bueno, M. (2020). Handbook of research on transmedia storytelling, audience engagement, and business strategies. IGI Global.

Chicago Style (17th ed.) Citation

Hernández-Santaolalla, Víctor, and Mónica Barrientos Bueno. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies. Hershey, PA: IGI Global, 2020.

MLA (8th ed.) Citation

Hernández-Santaolalla, Víctor, and Mónica Barrientos Bueno. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies. IGI Global, 2020.