Handbook of research on transmedia storytelling, audience engagement, and business strategies
"This book provides theoretical, reflective, and empirical perspectives on transmedia storytelling and digital marketing strategies in relation to audience engagement"--
| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
IGI Global,
[2020]
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| Series: | Advances in business strategy and competitive advantage.
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| LEADER | 05264cam a2200577 i 4500 | ||
|---|---|---|---|
| 001 | koha001014370 | ||
| 003 | OCoLC | ||
| 005 | 20250222070032.0 | ||
| 006 | m d | ||
| 007 | cr ||||||||||| | ||
| 008 | 200122s2020 paua ob 001 0 eng | ||
| 010 | |a 2019048576 | ||
| 035 | |a koha001014370 | ||
| 040 | |a DLC |b eng |e rda |c DLC |d OCLCO |d OCLCF |d YDX |d IGIGL |d OCLCQ |d N$T | ||
| 019 | |a 1151737124 | ||
| 020 | |a 9781799831204 |q electronic book | ||
| 020 | |a 1799831205 |q electronic book | ||
| 020 | |a 9781799831211 |q (electronic bk.) | ||
| 020 | |a 1799831213 |q (electronic bk.) | ||
| 020 | |z 9781799831198 |q hardcover | ||
| 024 | 7 | |a 10.4018/978-1-7998-3119-8 |2 doi | |
| 042 | |a pcc | ||
| 050 | 0 | 0 | |a HF6146.I58 |b H366 2020 |
| 082 | 0 | 0 | |a 658.8/72 |2 23 |
| 049 | |a MAIN | ||
| 245 | 0 | 0 | |a Handbook of research on transmedia storytelling, audience engagement, and business strategies |c [edited by] Víctor Hernández-Santaolalla, Mónica Barrientos-Bueno. |
| 264 | 1 | |a Hershey, PA |b IGI Global, |c [2020] | |
| 300 | |a 1 online resource (xxviii, 457 pages) | ||
| 490 | 1 | |a Advances in business strategy and competitive advantage (ABSCA) book series | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "This book provides theoretical, reflective, and empirical perspectives on transmedia storytelling and digital marketing strategies in relation to audience engagement"-- |c Provided by publisher. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on April 24, 2020). | ||
| 505 | 0 | |a Section 1. Digital narratives. Chapter 1. The aesthetic of new media and communication devices in film and television language ; Chapter 2. Televised sporting events: applications of second screens ; Chapter 3. The mirror effect and the transparent city in audio-visual non-dramatic fiction: comedic autofiction on television ; Chapter 4. The handmaid's tale (2017) or hulu's major investment in great storytelling ; Chapter 5. Audience engagement and transmedia adaptation: the case of the Lizzie Bennet diaries ; Chapter 6. Apichatpong Weerasethakul's primitive as a model of an expanded narrative ; Chapter 7. Augmented reality and franchising: the evolution of media mix through invizimals ; Chapter 8. The poetics of videogames: the logic of sense and meaning in the Videoludic discourse ; Chapter 9. An epistemology of the event for the digital media: from Lewis Carroll to Elsagate -- Section 2. Social media, marketing online, and digital promotion strategies. Chapter 10. Symbolic consumption in the online world: the construction of social identity and fashion influencers ; Chapter 11. The book trailer as a publishing house promotional tool: current situation of publishers in Spain ; Chapter 12. The role of prosumers in the interactive and digital processes of public relations: the organisation of events and influencers as the new emerging stakeholder ; Chapter 13. Lux radio theatre: radio, film, and advertising a fortunate encounter ; Chapter 14. 360 video as an opportunity for the inclusion of product placement ; Chapter 15. Branded content: analysis of case studies and measurement of its effectiveness using neuromarketing techniques ; Chapter 16. An approach to motivation research from advertising strategy: from freud to the iconic brand -- Section 3. Political communication. Chapter 17. "A narrative of impending tyranny": ideological extremism and internet use in the tea party movement ; Chapter 18. The social media politicians: personalisation, authenticity, and memes ; Chapter 19. Electoral propaganda through televised fiction: the online communication during 2019 Spanish general elections ; Chapter 20. Post-truths and fake news in disinformation contexts: the case of Venezuela ; Chapter 21. The use and management of public information in social media: a case study of town and city councils throughout andalusia on Twitter, Facebook, and YouTube -- Section 4. Business models: netflix as paradigm. Chapter 22. Content bubbles: how platforms filter what we see ; Chapter 23. Netflix in Spain, Spain in Netflix ; Chapter 24. An analysis of netflix españa campaigns: paquita salas case study ; Chapter 25. The expanded story from transmedia as a business model: the case of stranger things. | |
| 653 | 0 | |a Internet advertising. | |
| 653 | 0 | |a Digital storytelling. | |
| 653 | 0 | |a Marketing |x Social aspects. | |
| 653 | 0 | |a Product placement in mass media. | |
| 653 | 7 | |a Digital storytelling. |2 fast |0 (OCoLC)fst01744582 | |
| 653 | 7 | |a Internet advertising. |2 fast |0 (OCoLC)fst00977220 | |
| 653 | 7 | |a Marketing |x Social aspects. |2 fast |0 (OCoLC)fst01010246 | |
| 653 | 7 | |a Product placement in mass media. |2 fast |0 (OCoLC)fst01896153 | |
| 655 | 0 | |a EBSCO eBooks |9 905790 | |
| 655 | 4 | |a Electronic books. |9 899821 | |
| 700 | 1 | |a Hernández-Santaolalla, Víctor, |9 913576 | |
| 700 | 1 | |a Barrientos Bueno, Mónica, |9 913577 | |
| 830 | 0 | |a Advances in business strategy and competitive advantage. |9 912270 | |
| 856 | 4 | 0 | |3 EBSCOhost |u https://www.lib.tsu.ru/limit/2023/EBSCO/2451182.pdf |
| 856 | |y Перейти в каталог НБ ТГУ |u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1014370 | ||
| 910 | |a EBSCO eBooks | ||
| 999 | |c 1014370 |d 1014370 | ||
| 039 | |||