Handbook of research on transmedia storytelling, audience engagement, and business strategies
"This book provides theoretical, reflective, and empirical perspectives on transmedia storytelling and digital marketing strategies in relation to audience engagement"--
| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
IGI Global,
[2020]
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| Series: | Advances in business strategy and competitive advantage.
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |