Handbook of research on transmedia storytelling, audience engagement, and business strategies

Handbook of research on transmedia storytelling, audience engagement, and business strategies

"This book provides theoretical, reflective, and empirical perspectives on transmedia storytelling and digital marketing strategies in relation to audience engagement"--

Библиографическая информация
Другие авторы:	Hernández-Santaolalla, Víctor, Barrientos Bueno, Mónica
Формат:	Электронная книга
Язык:	English
Публикация:	Hershey, PA IGI Global, [2020]
Серии:	Advances in business strategy and competitive advantage.
Предметы:	Internet advertising. Digital storytelling. Marketing > Social aspects. Product placement in mass media. EBSCO eBooks Electronic books.
Online-ссылка:	EBSCOhost Перейти в каталог НБ ТГУ

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