Digital marketing strategies and models for competitive business
""This book explores the theory and application of digital marketing strategies and models in businesses"--Provided by publisher"--
| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
Business Science Reference, an imprint of IGI Global,
[2020]
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| Series: | Advances in business strategy and competitive advantage.
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| Summary: | ""This book explores the theory and application of digital marketing strategies and models in businesses"--Provided by publisher"-- |
|---|---|
| Item Description: | Premier Reference Source" -- Front cover. |
| Physical Description: | 1 online resource (xxi, 240 pages). |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781799829652 1799829650 9781799829669 1799829669 |
| ISSN: | 2327-3429 |