Digital marketing strategies and models for competitive business
""This book explores the theory and application of digital marketing strategies and models in businesses"--Provided by publisher"--
| Other Authors: | , |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
Business Science Reference, an imprint of IGI Global,
[2020]
|
| Series: | Advances in business strategy and competitive advantage.
|
| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| LEADER | 03215cam a2200553 i 4500 | ||
|---|---|---|---|
| 001 | koha001014371 | ||
| 003 | OCoLC | ||
| 005 | 20250222070032.0 | ||
| 006 | m d | ||
| 007 | cr ||||||||||| | ||
| 008 | 191007s2020 pau ob 001 0 eng | ||
| 010 | |a 2019045658 | ||
| 035 | |a koha001014371 | ||
| 040 | |a DLC |b eng |e rda |c DLC |d OCLCO |d OCLCF |d YDX |d OCLCQ |d IGIGL |d N$T | ||
| 020 | |a 9781799829652 |q electronic book | ||
| 020 | |a 1799829650 |q electronic book | ||
| 020 | |a 9781799829669 |q (electronic bk.) | ||
| 020 | |a 1799829669 |q (electronic bk.) | ||
| 020 | |z 9781799829638 |q hardcover | ||
| 020 | |z 9781799829645 |q paperback | ||
| 042 | |a pcc | ||
| 050 | 0 | 4 | |a HF5415.125 |b .D54 2020 |
| 082 | 0 | 0 | |a 658.8/72 |2 23 |
| 049 | |a MAIN | ||
| 245 | 0 | 0 | |a Digital marketing strategies and models for competitive business |c Filipe Mota Pinto, Teresa Guarda [editors]. |
| 264 | 1 | |a Hershey, PA |b Business Science Reference, an imprint of IGI Global, |c [2020] | |
| 300 | |a 1 online resource (xxi, 240 pages). | ||
| 490 | 1 | |a Advances in business strategy and competitive advantage (ABSCA) book series, |x 2327-3429 | |
| 500 | |a Premier Reference Source" -- Front cover. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a ""This book explores the theory and application of digital marketing strategies and models in businesses"--Provided by publisher"-- |c Provided by publisher. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on May 01, 2020). | ||
| 505 | 0 | |a Chapter 1. Digital era: how marketing communication develops business innovation case studies -- Chapter 2. Digital influencers and follower behavior: an exploratory study -- Chapter 3. Digital marketing: a bibliometric analysis based on the scopus database scientific publications -- Chapter 4. Search engine marketing to attract international digital traffic -- Chapter 5. Geographic marketing in support of decision-making processes -- Chapter 6. The perception of employee effect and brand in industry and services: an internal marketing approach -- Chapter 7. Country marketing strategy: a low-cost digital marketing proposal for Cabo Verde -- Chapter 8. Marketing to gamers: the effects of video game streams on consumer attitudes and behaviors -- Chapter 9. What makes people share?: the effects of online ads on consumers' sharing intentions. | |
| 653 | 0 | |a Marketing |x Data processing. | |
| 653 | 0 | |a Internet marketing. | |
| 653 | 0 | |a Electronic commerce. | |
| 653 | 7 | |a Electronic commerce. |2 fast |0 (OCoLC)fst00906906 | |
| 653 | 7 | |a Internet marketing. |2 fast |0 (OCoLC)fst00977272 | |
| 653 | 7 | |a Marketing |x Data processing. |2 fast |0 (OCoLC)fst01010187 | |
| 655 | 0 | |a EBSCO eBooks |9 905790 | |
| 655 | 4 | |a Electronic books. |9 899821 | |
| 700 | 1 | |a Mota Pinto, Filipe, |9 913578 | |
| 700 | 1 | |a Guarda, Teresa, |d 1966- |9 913579 | |
| 830 | 0 | |a Advances in business strategy and competitive advantage. |9 912270 | |
| 856 | 4 | 0 | |3 EBSCOhost |u https://www.lib.tsu.ru/limit/2023/EBSCO/2457120.pdf |
| 856 | |y Перейти в каталог НБ ТГУ |u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1014371 | ||
| 910 | |a EBSCO eBooks | ||
| 999 | |c 1014371 |d 1014371 | ||
| 039 | |||