Digital marketing strategies and models for competitive business

""This book explores the theory and application of digital marketing strategies and models in businesses"--Provided by publisher"--

Bibliographic Details
Other Authors: Mota Pinto, Filipe, Guarda, Teresa, 1966-
Format: eBook
Language:English
Published: Hershey, PA Business Science Reference, an imprint of IGI Global, [2020]
Series:Advances in business strategy and competitive advantage.
Subjects:
Online Access:EBSCOhost
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