Digital marketing strategies and models for competitive business

""This book explores the theory and application of digital marketing strategies and models in businesses"--Provided by publisher"--

Bibliographic Details
Other Authors:	Mota Pinto, Filipe, Guarda, Teresa, 1966-
Format:	eBook
Language:	English
Published:	Hershey, PA Business Science Reference, an imprint of IGI Global, [2020]
Series:	Advances in business strategy and competitive advantage.
Subjects:	Marketing > Data processing. Internet marketing. Electronic commerce. EBSCO eBooks Electronic books.
Online Access:	EBSCOhost Перейти в каталог НБ ТГУ

Table of Contents:

Chapter 1. Digital era: how marketing communication develops business innovation case studies
Chapter 2. Digital influencers and follower behavior: an exploratory study
Chapter 3. Digital marketing: a bibliometric analysis based on the scopus database scientific publications
Chapter 4. Search engine marketing to attract international digital traffic
Chapter 5. Geographic marketing in support of decision-making processes
Chapter 6. The perception of employee effect and brand in industry and services: an internal marketing approach
Chapter 7. Country marketing strategy: a low-cost digital marketing proposal for Cabo Verde
Chapter 8. Marketing to gamers: the effects of video game streams on consumer attitudes and behaviors
Chapter 9. What makes people share?: the effects of online ads on consumers' sharing intentions.

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