Leveraging consumer behavior and psychology in the digital economy
"This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in the digital economy"--Provided by publisher"...
| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
Business Science Reference, an imprint of IGI Global,
[2020]
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| Summary: | "This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in the digital economy"--Provided by publisher"-- |
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| Item Description: | "Premier Reference Source" -- taken from front cover. |
| Physical Description: | 1 online resource (xxi, 299 pages) illustrations (some color). |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781799830436 1799830438 9781799830443 1799830446 |