Leveraging consumer behavior and psychology in the digital economy
"This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in the digital economy"--Provided by publisher"...
| Другие авторы: | , |
|---|---|
| Формат: | Электронная книга |
| Язык: | English |
| Публикация: |
Hershey, PA
Business Science Reference, an imprint of IGI Global,
[2020]
|
| Серии: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
|
| Предметы: | |
| Online-ссылка: | EBSCOhost Перейти в каталог НБ ТГУ |
| LEADER | 02549cam a2200505 i 4500 | ||
|---|---|---|---|
| 001 | koha001014386 | ||
| 003 | OCoLC | ||
| 005 | 20250222070033.0 | ||
| 006 | m d | ||
| 007 | cr ||||||||||| | ||
| 008 | 191129s2020 paua ob 001 0 eng | ||
| 010 | |a 2019047076 | ||
| 035 | |a koha001014386 | ||
| 040 | |a DLC |b eng |e rda |c DLC |d OCLCO |d OCLCF |d OCLCQ |d YDX |d UKAHL |d N$T | ||
| 020 | |a 9781799830436 |q electronic book | ||
| 020 | |a 1799830438 |q electronic book | ||
| 020 | |a 9781799830443 |q (electronic bk.) | ||
| 020 | |a 1799830446 |q (electronic bk.) | ||
| 020 | |z 9781799830429 |q hardcover | ||
| 042 | |a pcc | ||
| 050 | 0 | 4 | |a HF5415.32 |b .L473 2020 |
| 082 | 0 | 0 | |a 658.8/342 |2 23 |
| 049 | |a MAIN | ||
| 245 | 0 | 0 | |a Leveraging consumer behavior and psychology in the digital economy |c Norazah Mohd Suki and Norbayah Mohd Suki. |
| 264 | 1 | |a Hershey, PA |b Business Science Reference, an imprint of IGI Global, |c [2020] | |
| 300 | |a 1 online resource (xxi, 299 pages) |b illustrations (some color). | ||
| 490 | 1 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 500 | |a "Premier Reference Source" -- taken from front cover. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in the digital economy"--Provided by publisher"-- |c Provided by publisher. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on June 12, 2020). | ||
| 653 | 0 | |a Consumer behavior |x Psychological aspects. | |
| 653 | 0 | |a Technological innovations |x Psychological aspects. | |
| 653 | 7 | |a Consumer behavior |x Psychological aspects. |2 fast |0 (OCoLC)fst00876247 | |
| 653 | 7 | |a Technological innovations |x Psychological aspects. |2 fast |0 (OCoLC)fst01145044 | |
| 655 | 0 | |a EBSCO eBooks |9 905790 | |
| 655 | 4 | |a Electronic books. |9 899821 | |
| 700 | 1 | |a Mohd Suki, Norazah, |d 1977- |9 913609 | |
| 700 | 1 | |a Mohd Suki, Norbayah, |d 1976- |9 913610 | |
| 830 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |9 912848 | |
| 856 | 4 | 0 | |3 EBSCOhost |u https://www.lib.tsu.ru/limit/2023/EBSCO/2478333.pdf |
| 856 | |y Перейти в каталог НБ ТГУ |u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1014386 | ||
| 910 | |a EBSCO eBooks | ||
| 999 | |c 1014386 |d 1014386 | ||
| 039 | |||