Leveraging consumer behavior and psychology in the digital economy

Leveraging consumer behavior and psychology in the digital economy

"This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in the digital economy"--Provided by publisher"...

Полное описание

Библиографическая информация
Другие авторы:	Mohd Suki, Norazah, 1977-, Mohd Suki, Norbayah, 1976-
Формат:	Электронная книга
Язык:	English
Публикация:	Hershey, PA Business Science Reference, an imprint of IGI Global, [2020]
Серии:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Предметы:	Consumer behavior > Psychological aspects. Technological innovations > Psychological aspects. EBSCO eBooks Electronic books.
Online-ссылка:	EBSCOhost Перейти в каталог НБ ТГУ

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