Analyzing the strategic role of neuromarketing and consumer neuroscience
"This book examines the strategic role of neuromarketing and consumer neuroscience in marketing strategies"--Provided by publisher"--
| Other Authors: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
Business Science Reference, an imprint of IGI Global,
[2020]
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| LEADER | 03304cam a2200553 i 4500 | ||
|---|---|---|---|
| 001 | koha001014413 | ||
| 003 | OCoLC | ||
| 005 | 20250222070034.0 | ||
| 006 | m d | ||
| 007 | cr ||||||||||| | ||
| 008 | 191120s2020 paua ob 001 0 eng | ||
| 010 | |a 2019048544 | ||
| 035 | |a koha001014413 | ||
| 040 | |a DLC |b eng |e rda |c DLC |d OCLCO |d OCLCF |d OCLCQ |d YDX |d EBLCP |d IGIGL |d UKAHL |d N$T | ||
| 019 | |a 1175922555 | ||
| 020 | |a 1799831280 |q electronic book | ||
| 020 | |a 9781799831297 |q (electronic bk.) | ||
| 020 | |a 1799831299 |q (electronic bk.) | ||
| 020 | |a 9781799831280 |q (electronic bk.) | ||
| 020 | |z 9781799831266 |q hardcover | ||
| 020 | |z 9781799831273 |q paperback | ||
| 020 | |z 1799831264 | ||
| 042 | |a pcc | ||
| 050 | 0 | 4 | |a HF5415.12615 |b .A53 2020 |
| 082 | 0 | 0 | |a 658.8001/9 |2 23 |
| 049 | |a MAIN | ||
| 245 | 0 | 0 | |a Analyzing the strategic role of neuromarketing and consumer neuroscience |c Dincer Atli. |
| 264 | 1 | |a Hershey, PA |b Business Science Reference, an imprint of IGI Global, |c [2020] | |
| 300 | |a 1 online resource |b illustrations. | ||
| 490 | 1 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 500 | |a "Premier Reference Source" -- taken from front cover. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "This book examines the strategic role of neuromarketing and consumer neuroscience in marketing strategies"--Provided by publisher"-- |c Provided by publisher. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on June 11, 2020). | ||
| 505 | 0 | |a Title Page -- Copyright Page -- Book Series -- Dedication -- Editorial Advisory Board -- Table of Contents -- Detailed Table of Contents -- Preface -- Acknowledgment -- Chapter 1: Importance of Brain Reward System in Neuromarketing -- Chapter 2: From Philosophical Queries to Greater Dilemmas of Neuroethics -- Chapter 3: Consumer Neuroscience Perspective for Brands -- Chapter 4: Understanding Consumer Behavior Through Eye-Tracking -- Chapter 5: Neuromarketing Trends and Opportunities for Companies -- Chapter 6: The Science Behind Neuromarketing -- Chapter 7: Pattern Thinking | |
| 505 | 8 | |a Chapter 8: Traditional Market Research and Neuromarketing Research -- Chapter 9: Neuromarketing Insights for Start-Up Companies -- Chapter 10: Consumer Neuroscience -- Chapter 11: A Neuromarketing Perspective for Assessing the Role and Impact of Typefaces on Consumer Purchase Decision -- Chapter 12: Applying Neuroscience to Talent Management -- Compilation of References -- About the Contributors -- Index | |
| 653 | 0 | |a Neuromarketing. | |
| 653 | 0 | |a Consumer behavior. | |
| 653 | 7 | |a Consumer behavior. |2 fast |0 (OCoLC)fst00876238 | |
| 653 | 7 | |a Neuromarketing. |2 fast |0 (OCoLC)fst01743426 | |
| 655 | 0 | |a EBSCO eBooks |9 905790 | |
| 655 | 4 | |a Electronic books. |9 899821 | |
| 700 | 1 | |a Atli, Dincer, |d 1979- |9 913671 | |
| 830 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |9 912848 | |
| 856 | 4 | 0 | |3 EBSCOhost |u https://www.lib.tsu.ru/limit/2023/EBSCO/2524298.pdf |
| 856 | |y Перейти в каталог НБ ТГУ |u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1014413 | ||
| 910 | |a EBSCO eBooks | ||
| 999 | |c 1014413 |d 1014413 | ||
| 039 | |||