Analyzing the strategic role of neuromarketing and consumer neuroscience
"This book examines the strategic role of neuromarketing and consumer neuroscience in marketing strategies"--Provided by publisher"--
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
Business Science Reference, an imprint of IGI Global,
[2020]
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |