Analyzing the strategic role of neuromarketing and consumer neuroscience

Analyzing the strategic role of neuromarketing and consumer neuroscience

"This book examines the strategic role of neuromarketing and consumer neuroscience in marketing strategies"--Provided by publisher"--

Библиографическая информация
Другие авторы:	Atli, Dincer, 1979-
Формат:	Электронная книга
Язык:	English
Публикация:	Hershey, PA Business Science Reference, an imprint of IGI Global, [2020]
Серии:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Предметы:	Neuromarketing. Consumer behavior. EBSCO eBooks Electronic books.
Online-ссылка:	EBSCOhost Перейти в каталог НБ ТГУ

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