Analyzing the strategic role of neuromarketing and consumer neuroscience
"This book examines the strategic role of neuromarketing and consumer neuroscience in marketing strategies"--Provided by publisher"--
| Other Authors: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
Business Science Reference, an imprint of IGI Global,
[2020]
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
Table of Contents:
- Title Page
- Copyright Page
- Book Series
- Dedication
- Editorial Advisory Board
- Table of Contents
- Detailed Table of Contents
- Preface
- Acknowledgment
- Chapter 1: Importance of Brain Reward System in Neuromarketing
- Chapter 2: From Philosophical Queries to Greater Dilemmas of Neuroethics
- Chapter 3: Consumer Neuroscience Perspective for Brands
- Chapter 4: Understanding Consumer Behavior Through Eye-Tracking
- Chapter 5: Neuromarketing Trends and Opportunities for Companies
- Chapter 6: The Science Behind Neuromarketing
- Chapter 7: Pattern Thinking
- Chapter 8: Traditional Market Research and Neuromarketing Research
- Chapter 9: Neuromarketing Insights for Start-Up Companies
- Chapter 10: Consumer Neuroscience
- Chapter 11: A Neuromarketing Perspective for Assessing the Role and Impact of Typefaces on Consumer Purchase Decision
- Chapter 12: Applying Neuroscience to Talent Management
- Compilation of References
- About the Contributors
- Index