Handbook of research on driving industrial competitiveness with innovative design principles
"This book focuses on the relationship between innovation and competitiveness in business"--
| Другие авторы: | , |
|---|---|
| Формат: | Электронная книга |
| Язык: | English |
| Публикация: |
Hershey, PA
Business Science Reference, an imprint of IGI Global,
[2020]
|
| Серии: | Advances in business strategy and competitive advantage.
|
| Предметы: | |
| Online-ссылка: | EBSCOhost Перейти в каталог НБ ТГУ |
| LEADER | 04182cam a2200649 i 4500 | ||
|---|---|---|---|
| 001 | koha001014415 | ||
| 003 | OCoLC | ||
| 005 | 20250222070034.0 | ||
| 006 | m d | ||
| 007 | cr ||||||||||| | ||
| 008 | 191209s2020 paua ob 001 0 eng | ||
| 010 | |a 2019056930 | ||
| 035 | |a koha001014415 | ||
| 040 | |a DLC |b eng |e rda |c DLC |d OCLCO |d OCLCQ |d OCLCF |d YDX |d UKAHL |d EBLCP |d OCLCO |d N$T | ||
| 019 | |a 1175923448 | ||
| 020 | |a 1799836304 |q electronic book | ||
| 020 | |a 9781799836315 | ||
| 020 | |a 1799836312 | ||
| 020 | |a 9781799836308 |q (electronic bk.) | ||
| 020 | |z 9781799836285 |q hardcover | ||
| 020 | |z 9781799836292 |q paperback | ||
| 042 | |a pcc | ||
| 050 | 0 | 4 | |a HB238 |b .D75 2020 |
| 082 | 0 | 0 | |a 658.8/02 |2 23 |
| 049 | |a MAIN | ||
| 245 | 0 | 0 | |a Handbook of research on driving industrial competitiveness with innovative design principles |c Luís Farinha, Daniel Raposo. |
| 264 | 1 | |a Hershey, PA |b Business Science Reference, an imprint of IGI Global, |c [2020] | |
| 300 | |a 1 online resource (xxii, 335 pages) |b color illustrations. | ||
| 490 | 1 | |a Advances in business strategy and competitive advantage (ABSCA) book series | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "This book focuses on the relationship between innovation and competitiveness in business"-- |c Provided by publisher. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on July 22, 2020). | ||
| 505 | 0 | |a Title Page -- Copyright Page -- Book Series -- List of Contributors -- Table of Contents -- Detailed Table of Contents -- Preface -- Chapter 1: Upstream Industrial Competitiveness and Innovation -- Chapter 2: Development of Products and Processes Through Technology and Innovative Design Principles -- Chapter 3: Technological Innovation and Sustainable Development -- Chapter 4: New Business Ideas Incubation Process -- Chapter 5: From Identity Into Brand Visual Identity | |
| 505 | 8 | |a Chapter 6: The Innovative Management of "Made By" and "Made In" as a Factors in Brand Image and Competitiveness in the Fashion Industry -- Chapter 7: The Role of Design in Strategic Planning to Help Brand Management -- Chapter 8: Competitor Orientation, Pricing Strategy, and Business Performance -- Chapter 9: Contemporary Visual Identities -- Chapter 10: Rhetorical Resources for Innovation in Communication Through the Design of Brand Marks of Corporate Identity -- Chapter 11: From Smart Concept to Desired Experiences -- Chapter 12: Portuguese Tourist Signage | |
| 505 | 8 | |a Chapter 13: The Social, Economic, and Environmental Dimensions of Hotel Sustainability -- Chapter 14: Design as a Source of Innovation to Establish Circular Models -- Chapter 15: Enhanced Reconditioning of Heavy-Duty Pulp Industry Equipment -- Chapter 16: The Designer as a Social Agent and Promoter of Local Memories -- Chapter 17: The Viability of Heritage Craft in a Global Marketplace -- Chapter 18: Monsanto GeoHotel Escola -- Chapter 19: Visual Diagnostic Strategy -- Compilation of References -- About the Contributors -- Index | |
| 653 | 0 | |a Competition. | |
| 653 | 0 | |a Industrial productivity |x Technological innovations. | |
| 653 | 0 | |a Entrepreneurship. | |
| 653 | 0 | |a Technological innovations |x Economic aspects. | |
| 653 | 2 | |a Entrepreneurship | |
| 653 | 6 | |a Productivité |x Innovations. | |
| 653 | 6 | |a Entrepreneuriat. | |
| 653 | 6 | |a Innovations |x Aspect économique. | |
| 653 | 7 | |a entrepreneurs. |2 aat | |
| 653 | 7 | |a Competition. |2 fast |0 (OCoLC)fst00871464 | |
| 653 | 7 | |a Entrepreneurship. |2 fast |0 (OCoLC)fst00912787 | |
| 653 | 7 | |a Technological innovations |x Economic aspects. |2 fast |0 (OCoLC)fst01145010 | |
| 655 | 0 | |a EBSCO eBooks |9 905790 | |
| 655 | 4 | |a Electronic books. |9 899821 | |
| 700 | 1 | |a Farinha, Luis M. Carmo, |d 1975- |9 913572 | |
| 700 | 1 | |a Raposo, Daniel, |9 913674 | |
| 830 | 0 | |a Advances in business strategy and competitive advantage. |9 912270 | |
| 856 | 4 | 0 | |3 EBSCOhost |u https://www.lib.tsu.ru/limit/2023/EBSCO/2524314.pdf |
| 856 | |y Перейти в каталог НБ ТГУ |u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1014415 | ||
| 910 | |a EBSCO eBooks | ||
| 999 | |c 1014415 |d 1014415 | ||
| 039 | |||