Handbook of research on driving industrial competitiveness with innovative design principles

"This book focuses on the relationship between innovation and competitiveness in business"--

Bibliographic Details
Other Authors:	Farinha, Luis M. Carmo, 1975-, Raposo, Daniel
Format:	eBook
Language:	English
Published:	Hershey, PA Business Science Reference, an imprint of IGI Global, [2020]
Series:	Advances in business strategy and competitive advantage.
Subjects:	Competition. Industrial productivity > Technological innovations. Entrepreneurship. Technological innovations > Economic aspects. Entrepreneurship Productivité > Innovations. Entrepreneuriat. Innovations > Aspect économique. entrepreneurs. EBSCO eBooks Electronic books.
Online Access:	EBSCOhost Перейти в каталог НБ ТГУ

Table of Contents:

Title Page
Copyright Page
Book Series
List of Contributors
Table of Contents
Detailed Table of Contents
Preface
Chapter 1: Upstream Industrial Competitiveness and Innovation
Chapter 2: Development of Products and Processes Through Technology and Innovative Design Principles
Chapter 3: Technological Innovation and Sustainable Development
Chapter 4: New Business Ideas Incubation Process
Chapter 5: From Identity Into Brand Visual Identity
Chapter 6: The Innovative Management of "Made By" and "Made In" as a Factors in Brand Image and Competitiveness in the Fashion Industry
Chapter 7: The Role of Design in Strategic Planning to Help Brand Management
Chapter 8: Competitor Orientation, Pricing Strategy, and Business Performance
Chapter 9: Contemporary Visual Identities
Chapter 10: Rhetorical Resources for Innovation in Communication Through the Design of Brand Marks of Corporate Identity
Chapter 11: From Smart Concept to Desired Experiences
Chapter 12: Portuguese Tourist Signage
Chapter 13: The Social, Economic, and Environmental Dimensions of Hotel Sustainability
Chapter 14: Design as a Source of Innovation to Establish Circular Models
Chapter 15: Enhanced Reconditioning of Heavy-Duty Pulp Industry Equipment
Chapter 16: The Designer as a Social Agent and Promoter of Local Memories
Chapter 17: The Viability of Heritage Craft in a Global Marketplace
Chapter 18: Monsanto GeoHotel Escola
Chapter 19: Visual Diagnostic Strategy
Compilation of References
About the Contributors
Index

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