Handbook of Research on Innovation and Development of e-Commerce and e-Business in ASEAN
Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand,...
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey
IGI Global,
2020.
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
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| 100 | 1 | |a Almunawar, Mohammad Nabil. |9 913696 | |
| 245 | 1 | 0 | |a Handbook of Research on Innovation and Development of e-Commerce and e-Business in ASEAN |h [electronic resource]. |
| 260 | |a Hershey |b IGI Global, |c 2020. |9 902002 | ||
| 300 | |a 1 online resource (883 p.) | ||
| 500 | |a Description based upon print version of record. | ||
| 520 | |a Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region. The Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN is an essential reference source that discusses economics, marketing strategies, and m. | ||
| 651 | 7 | |a Southeast Asia |2 fast |0 (OCoLC)fst01240499 |9 903729 | |
| 653 | 0 | |a Electronic commerce |z Southeast Asia. | |
| 653 | 0 | |a Internet |x Technological innovations |z Southeast Asia. | |
| 653 | 7 | |a Electronic commerce |2 fast |0 (OCoLC)fst00906906 | |
| 653 | 7 | |a Internet |x Technological innovations |2 fast |0 (OCoLC)fst00977206 | |
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