Cross-border e-commerce marketing and managing
"This book will broaden the knowledge on the cross-border e-Commerce industry by bringing the findings and discussion on the driving forces, theoretical backgrounds, legal and logistic framework, law and taxation, trends and technology-integration and case studies pertinent to the cross-border...
| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey PA
Business Science Reference,
[2021]
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
Table of Contents:
- Cross-border e-commerce marketing and management / Md Hoque, R. Bashaw
- Digital marketing / Mohammad Osman Gani, Anisur Rahman Faroque
- Supply chain in cross border e-commerce / Md. Nuruzzaman, Alicia Weber
- Cross-border e-commerce an emerging norm : cross-border e-commerce / Md Rakibul Hoque, R. Bashaw
- Are e-commerce (shopping) companies targeting the right segment in India / Rohit Sood
- Inherited hindrance aspect in Asian Pacific family businesses / Nanieil Shaky
- Cross border e-commerce payments / Noor Begum, Md Hasan
- Cross border e-commerce and small medium enterprises (SMEs) / Muhammad Anshari, Mohammad Almunawar, Syamimi Lim
- Understanding the current research of cross-border e-commerce : a systematic literature review / Jian Mou, Yi Cui
- Big data, artificial intelligence and the internet of things in cross-border ecommerce : big data, AI, and IoT in cross-border e-commerce / Aboobucker Ilmudeen
- Marketing and advertisement in cross-border e-commerce / Mohammad Zahedul Alam
- Cross-border e-commerce security issues and protections / Sumaiya Thaseen, Aarshitha Kopparapu, Gopika Velu, Aswani Cherukuri
- Managing human resources in e-commerce / Roksana Binte Rezwan
- Contingent effect of extrinsic attributes on the association between country of origin and foreign consumer buying intention : insights from cultural based digital services / Md.Salamun Rashidin, Wang Jian, Sara Javed.