Made up how the beauty industry manipulates consumers, preys on women's insecurities, and promotes unattainable beauty standards

"Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women's Insecurities, and Promotes Unattainable Beauty Standards takes a hard look at the multibillion-dollar beauty industry, which promotes unrealistic beauty standards, perpetuates gender stereotypes, and uses sexual obje...

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Bibliographic Details
Main Author: Laham, Martha
Format: eBook
Language:English
Published: Lanham, Maryland Rowman & Littlefield, 2020.
Subjects:
Online Access:EBSCOhost
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100 1 |a Laham, Martha,  |9 913733 
245 1 0 |a Made up  |b how the beauty industry manipulates consumers, preys on women's insecurities, and promotes unattainable beauty standards  |c Martha Laham. 
263 |a 2009 
264 1 |a Lanham, Maryland  |b Rowman & Littlefield,  |c 2020. 
300 |a 1 online resource 
504 |a Includes bibliographical references and index. 
520 |a "Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women's Insecurities, and Promotes Unattainable Beauty Standards takes a hard look at the multibillion-dollar beauty industry, which promotes unrealistic beauty standards, perpetuates gender stereotypes, and uses sexual objectification to sell products. The book is divided into four parts. Part 1 explores the global beauty industry, traces the cultural history of cosmetics, examines the regulatory climate of the cosmetics industry, and profiles the beauty consumer. Part 2 investigates the pervasiveness and persistence of the feminine beauty ideal, explores the globalization of Western standards of beauty, analyzes the myth-making power of beauty advertising, and decodes archetypal and stereotypical portrayals of women in beauty ads. Part 3 investigates the decorative and sexual depictions of women in beauty advertising and analyzes the power of celebrity beauty endorsements. Part 4 looks at the interplay between images of physical perfection in advertising messages and the surge in body modification and enhancement"--  |c Provided by publisher. 
588 |a Description based on print version record and CIP data provided by publisher; resource not viewed. 
653 0 |a Cosmetics industry  |x Social aspects. 
653 0 |a Feminine beauty (Aesthetics)  |x Social aspects. 
653 0 |a Beauty, Personal  |x Social aspects. 
653 0 |a Beauty culture  |x Social aspects. 
653 7 |a Beauty, Personal  |x Social aspects.  |2 fast  |0 (OCoLC)fst00829405 
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