Impact of ICTs on event management and marketing
"This book explores the impact of new information and communications technologies on event management and marketing"--
| Other Authors: | , , , |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
IGI Global, Business Science Reference,
[2021]
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| LEADER | 03108cam a2200517 i 4500 | ||
|---|---|---|---|
| 001 | koha001014481 | ||
| 003 | OCoLC | ||
| 005 | 20250222070036.0 | ||
| 006 | m d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 200416s2021 paua ob 001 0 eng | ||
| 010 | |a 2020012894 | ||
| 035 | |a koha001014481 | ||
| 040 | |a DLC |b eng |e rda |c DLC |d OCLCO |d YDX |d OCLCO |d IGIGL |d N$T | ||
| 019 | |a 1224336004 | ||
| 020 | |a 1799849554 |q electronic book | ||
| 020 | |a 9781799849551 |q (electronic bk.) | ||
| 020 | |z 9781799849544 |q hardcover | ||
| 020 | |z 9781799857013 |q paperback | ||
| 024 | 7 | |a 10.4018/978-1-7998-4954-4 |2 doi | |
| 042 | |a pcc | ||
| 050 | 0 | 4 | |a GT3405 |b .I56 2021 |
| 082 | 0 | 0 | |a 394.2 |2 23 |
| 049 | |a MAIN | ||
| 245 | 0 | 0 | |a Impact of ICTs on event management and marketing |c [edited by] Kemal Birdir, Sevda Birdir, Ali Dalgic, Derya Toksoz. |
| 264 | 1 | |a Hershey, PA |b IGI Global, Business Science Reference, |c [2021] | |
| 300 | |a 1 online resource (xx, 357 pages) |b illustrations. | ||
| 490 | 1 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Marketing events in a digital era, opportunities and challenges / Gökhan Akel -- The role of ICTs for effective marketing activities in event tourism / Mozlem Sen -- Information and communication technology for even management / Fatma Doganay Ergen -- The impact of ICT on strategic event management / Gaye Onan -- Virtual reality for better event planning and management / Alana Thomson, Ingrid Proud, Andrew Goldston, Rebecca Dodds-Gorman -- Black Friday as a shopping even t: motivational tendency of Y Generation consumers in digital environment / Dilaysu Cinar -- Website usage in event marketing / Gonca Davras -- New trends in event marketing / Remziye Ekici, Derya Toksoz -- Marketing innovationsin industry 4.0 and their impacts on events Mmrketing / Misra Çakaloglu -- Importance of ICT in human resources management and evaluation in terms of events / Pinar Uçar. | |
| 520 | |a "This book explores the impact of new information and communications technologies on event management and marketing"-- |c Provided by publisher. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on December 02, 2020). | ||
| 653 | 0 | |a Special events |x Planning |x Technological innovations. | |
| 653 | 0 | |a Special events |x Marketing |x Technological innovations. | |
| 655 | 0 | |a EBSCO eBooks |9 905790 | |
| 655 | 4 | |a Electronic books. |9 899821 | |
| 700 | 1 | |a Birdir, Kemal, |9 913781 | |
| 700 | 1 | |a Birdir, Sevda, |d 1969- |9 913782 | |
| 700 | 1 | |a Dalgic, Ali, |d 1987- |9 913783 | |
| 700 | 1 | |a Toksoz, Derya, |d 1990- |9 913784 | |
| 830 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |9 912848 | |
| 856 | 4 | 0 | |3 EBSCOhost |u https://www.lib.tsu.ru/limit/2023/EBSCO/2685106.pdf |
| 856 | |y Перейти в каталог НБ ТГУ |u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1014481 | ||
| 910 | |a EBSCO eBooks | ||
| 999 | |c 1014481 |d 1014481 | ||
| 039 | |||